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Competitors Analysis
Fri, 04/07/2008 - 16:04 — launch
Before launching a new product, service or business it is very important to appreciate who your competitors are.
Few businesses have the luxury of a competitor-free marketplace. Before launching a new product, service or business it is very important to appreciate who your competitors are, to understand what they do, and know their strengths and weaknesses. Without this information it will be very difficult to get a competitive edge; understanding the marketplace and who resides in it is vital for any business to succeed. Ensure your groups know this!
Download the attached lesson plan designed to get students thinking about who their competitors might be when launching a new product.
