Step-by-step guide

Do you want to get involved in Global Entrepreneurship Week but don’t know where to start? We’ve put together a step-by-step guide to organising an event.

Audience and aims

Who do you want to engage in your Global Entrepreneurship Week activities? And what’s the aim of your event?

Before you start booking a venue and sorting the agenda, take a step back and think about what it is you actually want to achieve. Do you want to get involved in the conversation? Maybe you can help women start-up businesses? Do you want to inspire students to think about entrepreneurship? Or maybe you want to develop people’s enterprise skills?

Theme

By adding a theme or focus to your event, it should help you engage the right audience: Low-carbon technology, ‘confidence, time, money’, social enterprise, women’s enterprise…

What will your target audience be interested in?

For 2013 our UK theme is ‘Take a Step Forward’, encouraging current and aspiring entrepreneurs to take a step forward in their plans – whether that’s starting a business, seizing a new opportunity or finding out more about careers in enterprise.

Type of activity

Think really carefully about the type of activity you want to run. You could run a speednetworking session, run a competition, organise an entrepreneurial speaker to inspire participants, or a drop-in business advice day. What would appeal to your target audience?

For ideas on what activities you can run, check out the Ideas Bank.

Make it High Impact

Could your event be one of this years’ prestigious High Impact events? A High Impact event must meet four out of the six criteria in order to be recognised as an event that had a positive impact on attendees. In 2012, we awarded 1,240 events with the High Impact Badge of Honour.

Do you want to be in with a chance of winning this award? Then consider the High Impact criteria when planning your event.

Partners

Now you’ve decided on who you’re trying to reach and the theme of your activities, start to think about which other organisations would be interested in getting involved. Working in partnership allows you to pool resources, knowledge and expertise. It also means you can reach a much bigger audience.

Sponsorship

In many ways ‘the rules’ for securing sponsorship are the same as those that make any partnership or relationship work. The starting point is to put yourself in the shoes of whomever you are seeking sponsorship from, to establish areas of mutual benefit, agree what success looks like up front, be accountable and then look after the little things really well.

If funding proves hard to secure, ask people for in-kind donations. A local business may provide free venue space, a drinks company may offer free refreshments, and a local printing company may produce your marketing materials at a reduced cost.

Read our Top Tips on how to secure sponsorship.

The details

Now it’s down to the nitty gritty!

Once you’ve put a budget together, you need to confirm a venue and then choose the catering. Do you need to provide lunch or dinner, or will refreshments do? You also need to think about microphones, lecterns, screens, projectors and sound. And remember, if a speaker is part of your activity be sure to organise their travel arrangements.

Invites

Once you’ve put together your invite list, you need to send out invitations. You can do this electronically via an email or newsletter, or you may want to produce printed invites. Invites should be sent out as soon as possible, otherwise you’ll be scraping for attendees at the last minute! It’s also worth sending out a reminder email a week or two before the event.

You might want to think about using an online registration process such as www.eventbrite.com It allows you to publish and promote your activities online, and even takes payments for tickets if that’s what you need. All the invites are managed through the website, which means your inbox doesn’t get cluttered with replies!

Promoting your event

There are loads of free ways to promote your events…

Event registration

Remember to register your activities on this website today! It will then become an official Global Entrepreneurship Week event and become part of the official events calendar. It will be promoted to media, government, young people, like-minded organisations and people all over the world.

Social media and other digital tools

One of the great things about social media is that you can promote your event for free! And as we all know free is good, but even better than free is easy. and social media is definitely extremely easy to set-up and use.

Read our Top Tips on Digital Tools.

PR

Getting your event in the press can be pretty straight forward if you match your event to the right media or newspaper feature. Local newspapers, magazines and radio love featuring the local community and if something particularly interesting is happening like a Global Entrepreneurship Week activity, you’re even more likely to gain press attention.

Read our PR Secrets to Success.