How to work in partnership
The Benefits of Partnership
Meaningful partnerships are the foundation for success. By creating a large network of partners you can increase both the scope and quality of your activities:
Reach
By creating a network, you can gain access to new markets and distribution channels, reaching people at a local level. Each new partner is likely to bring a new database to promote your event to via an e-newsletter and website.
Resources
Organising an activity can take up many months of planning and preparation. So engage partners to help. They can assist with putting together an invite list and they may even have their own venue you can use for free.
Audience
The right type of partners will help you to engage groups of people that you find difficult to reach.
Media Interest
If your partners are running activities, encourage them to engage their local media outlets. It’s likely they’ll have media contacts already.
Credibility
Being associated with a national and global campaign, Global Entrepreneurship Week, will put your event in context. Add additional partners with well-regarded organisations and there will be no doubt your event is credible.
Influence
The more partners you engage, the more influence you will have. Power in numbers!
How to secure a partner
Here are some tips for making partnerships work…
