Cool tools - websites that can help you run your event

Below are some digital tools that can help you plan, run and promote your Global Entrepreneurship Week event

Why use digital?

Free (mostly!)
Available 24/7 (depending on your interweb connection!)
Potentially massive reach!

Promoting your event

Emma’s top tips for promoting your event or activity:

Register on this site!

Your event could be seen by thousands of people – last year this site had almost 70,000 visits in November and almost half of these were during the Week!

Your events also appear on our global events database on www.unleashingideas.org

You will also help us to report on the Week

When you register your events you can also order FREE Global Entrepreneurship Week merchandise including pens and button badges!

Create your event ‘footprint’

A permanent record of the event that you can point people back to both before and after - either on your website (like this page!) or on your blog.

Make social networks work for you!

Social networks are just that - networks. When a person connects to you digitally (whether this is by them following you on Twitter or being your fan on Facebook) it isn’t just them you are connecting to - its also their network of friends, fans or followers. So by communicating with this one person, you could also be communicating with many more!

I recommend:

Facebook fanpages. If your company or organisation has one, upload videos, photos and post links about your event (remembering to point back to your event page!)

If you don’t have a fanpage, post comments promoting your event on the Enterprise UK fanpage and the Global Entrepreneurship Week fanpage

Get tweeting!: Twitter.com

3rd biggest social network – everyone’s on there!

6,000 small businesses are already Tweeting (according to research by 02 in April)

Entrepreneurs/Make Your Mark Ambabassdor Raj Anand and Jennifer Pirtle, founder of The Make Lounge, recommended it to market on a budget

You can generate word of mouth impact via the “ReTweet”

For more on Twitter check out our guide to Twitter

With all social networks remember to:

Invite: No one likes just being spoken to, so make sure all of your communications invite people to respond in some way - ask questions, shout out for advice or recommendations: people like to be helpful and to feel like their opinion matters to you!

Respond: if someone takes the time to post something on your wall, direct message, ReTweet you or communicate with you in any other way, make sure you respond - even if its just to say thankyou!

Share: social networks are made for sharing. Post up links to pages on your site and blog, photos and videos. With any luck your followers will then share it too!