1 November 2011
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South East
This event will explore pricing strategy and its place within your marketing plan and wider business strategy. Learn how pricing can contribute to more than just profit with an overview of some of the best strategies, such as skimming and penetration pricing, which B2B and B2C businesses of any size can use and how to choose.
Three things you will learn at this event:
- how pricing strategies are so much more than cost
- how pricing must fit in with your overall marketing and brand strategy
- how sales promotions can boost marketing effectiveness
17 November 2011
–
South East